If you’ve done any internet browsing in the past year you will have noticed a huge increase in websites using high impact full width images. Websites including eCommerce, blogs and so on. They span all sectors from software and news to fashion and travel.
There’s a very good reason for this…
No doubt BIG IMAGES create big impact BUT they also deliver higher conversion rates. That’s why leading brands such as Google, Dell and Virgin all use them. It’s not fashion, or simply to look cool, it’s a strategy to increase conversion rates and make money.
As webmasters we’ve know for years that images are crucial in capturing your audience and delivering your message. For eCommerce websites quality photography and showing your product as big as possible is make or break.
It’s probably worth mentioning that the use of big, full screen images increased as more as websites became responsive and mobile friendly. At this point web owners will have really seen an increase in conversions.
Just before you race away on a quest to put as many big images of your website as you can, read on. It’s not a quick fix to improve conversions. You need to go back to basics, think of your audience, message and research your competitors.
Impact is only created with relevance and strategically delivering your usp’s.
The choice and position of image is crucial. For example, all marketers recognise the importance of showing people. We all engage and buy into images of people, if we see someone aspirational or similar to us, we instantly feel comfortable and drawn in. It’s a classic technique used to connect with your audience and boost conversions. If you’re selling a product it’s simple, show it a big as you can!
Still not convinced? Okay, lets look at the Highrise app created by Basecamp. The company knew that sign up for their new product was below expected. With this they decided to perform some A/B testing varying a number of factors from typography to image use and colour. The resulting site introduced the use of a big image across their landing page. Things improved by a whopping 102%!
If you need to boost your website conversions get in touch. We will carry out a FREE website audit. Call us 0191 226 7321.