Logo design for your business. Time is precious when you’re setting up or running a business. But there should always be time to think about your company logo design and how it looks and works.
By following these simple stages you will achieve great results for your logo design.
Keep it simple
Forget trends and fussy typefaces. You need a strong classy logo design that is easily memorable and easy to adapt across all media for marketing and advertising. Keep it strong and neutral and you’ll be off to a great start.
Make it fit your company
If you are a serious business that needs to project trust make sure your brand does that with safe trustworthy colours and design. If you are a children’s entertainer make it bright and fun to project a little excitement.
Make sure it is distinctive
Whatever you do, do not copy another logo design. This could cause legal issues and may result in you being sued for copyright. You will not be able to protect your brand if it looks like an existing one which is already trademarked. This will mean having to have another logo designed which will cost more money. Make sure you get it right first time.
Keep it simple and workable across all media
We are swamped with every possible kind of media and advertising today. From print to digital social media, across laptops and billboards – make sure your logo can be used effectively across every type of promotional activity. You may not need bill board advertising yet but even Apple started in a garage! So be prepared.
Use minimum colour
The most striking logos work because they are simple and use only one or two colours very effectively. Remember there will be instances when your logo will need to be just single colour, on merchandise for example, so make sure it can be as effective when used like that. Keep to two colours and you will have a very strong brand working as effectively as it possibly can for your business.
Restrict font usage
As for colour selection, keep fonts to a minimum. In keeping with the priciple of simple is strong, never use fonts that clash and do not work together. Never go overboard with typefaces that are too elaborate or script-like. These will not work across all media and will be a nightmare for print. If you must use an ornate font use just that and nothing else to retain icon simplicity within the look of the brand.
Choose the right colours
If you want to convey a trustworthy, reliable image use safe and reliable colours like blue and grey. Keep it muted and easy to look at so people see you as an easy and safe business. If you’re looking to exude fun and excitement use brighter colours like orange or lime green. Corporate colours tend to be blues as seen on most banks and financial institution brands. Green is the easiest colour for the eye to absorb and so is quite restful to look at. And obviously reds convey anger, warning, and power. So choose yourt colour carefully and make it work for your business.
The use of a strapline is great to help your market memorise your brand. Nike ‘Just do it’, Apple ‘Think different’, are synonomous with their brands. The secret is – yes, that’s right – keep it simple and memorable. The less words the better and make sure the message