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Category Archives: Graphic design

How to choose a colour for your logo and branding design

The choice of colour for logo and branding design is fascinating. It’s also controversial and I can recall countless discussions with clients over this subject. Perhaps the reason is because there are so many misconceptions about colour and it’s physcology. Think about how peoples perception of colour can be influenced by so many things such as experiences, cultural background, personal preferences, associations and so on.

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What does paper stock tell your customers?

The paper you use for your sales material says a lot about your company. There is a huge choice of paper stock out there from 100 gsm glossy art paper, popular for pizza leaflet drops, to heavy 350gsm uncoated paper stock that is popular with upmarket businesses looking for real quality in the feel of their brochures or leaflets as well as the design and print being top notch. Continue reading

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