The client has an aromatherapy business and wanted an upmarket brand with a very soothing and sophisticated label style. They wanted it to be contemporary but also to have a feminine appeal and a stand out from other businesses.
We created a classic and contemporary brand which would adapt easily onto their sales material. We developed a soft lavender colour with ethereal imagery to emphasise the relaxing feel offered by the business and its products. The client loved it. We applied the new style across the range of sales material and stationery to present a strong brand presence for the business.