Hero Healthcare needed a rebrand for their products to appeal to the European market. They wanted something that would give them stand out among the other pharmaceutical products out there. They had a clear idea of the direction of the brand and design style but needed guidance on how to create it.
We created a brand based on a simplistic version of the Vetruvian Man. This would represent global heathcare and strength. The client loved it and we then developed the packaging style for their products which offers a very striking look but retaining a clean and contemporary style.
The packaging consists of a wide range of products for a variety of sizes of bandage. They are available in different shapes, colours and sizes and so the brand style needed to be versatile in its use.