The client had been using advertising without any real impact as the brand looked tired and the ads were not selling to the audience.
We created a more modern brand with a very sleek contemporary feel to relate to the target market who are looking for contemporary sleek kitchens. We then used strong imagery to show the style and colours of the kitchens to really give the ads impact. We kept the typeface modern and clean too so the whole experience to the viewer is of a modern and srtylish product from a modern and stylish company.
Hart Doors is a successful Newcastle based company that supplies a range of industrial doors for some prestigious projects and specialist applications in the global market place.
Hart Doors required a website that help to take the company forward. More specifically the site needed to:
- Communicate the global success achieved through exports from the UK.
- Showcase the high calibre clients such as Heathrow Terminal 5 and the Dubai Metro.
- Have high visibility across the internet.
- Keep up to date with the latest company news etc and to communicate innovation quickly.
- Interface with social media
The resulting site, with the home page shown above, achieves these objectives through using innovative design in conjunction with a powerful content management system.
There is clear navigation through traditional menus as well as product category visuals and there is also a product search feature for user convenience and to help with search engine performance.
The site includes the following features:
- Video playback through YouTube
- E-newsletters
- The collection of subscriber data for the newsletters
- Blog
- Some foreign language content
- Sitemap
TD Clothing is an innovative textile recycler and exporter, based in Newcastle upon Tyne, which offers cash incentives for customers to recycle their unwanted clothes and textiles.
Requirement and scope
The www.tdclothing.co.uk website is to inform the public about the two main schemes for recycling clothing: enviroclothes and recycle2fundraise. The enviroclothes scheme offers clothes collections from people's homes. Members of the public can request a collection through the website, and on the requested date the collection is scheduled, and cash is paid for the clothing collected. The recycle2fundraise scheme is for schools and other groups. The schoolchildren or group members contribute clothing so that the group can raise funds.
In the enviroclothes scheme a customer enters the postcode where they require a collection and the system identifies appropriate collection timeslots in the immediate two-week period. The customer can then pick the most convenient collection slot and provide details for the collection. Customers become registered during their first collection request but on subsequent collection requests, when the customer logs in, their stored details are retrieved to provide a streamlined booking process.
Behind the scenes, system administrators maintain the calendar and catalogue of postcodes from which collections can be made. The collection schedule for each postcode is entirely configurable to support business growth.
The system provides the collection schedule for the individual timeslots sorted in appropriate order for the van driver.
Full historical details of receipts are maintained in the system for each customer.
Comprehensive reporting functionality has been developed to meet the needs of TD Clothing. From financial data to customer profiles, custom reports allow the company to tailor marketing strategies and monitor growth/opportunities.
Key services
Corporate logo design / brand development, creative website design, flash animation, bespoke functionality, search engine optimisation, marketing
