Ask the man on the street what PR is and the most likely answer you'll get is: getting stuff in the papers, on radio and on TV. Well, yes, this is the media relations part of PR. However, PR includes lots of other methods for influencing what audiences think of you and for getting your messages out to key audiences. One or two pieces of coverage in the media may get your name out there a little but a good reputation is built up over time with a sustained effort of pushing out key messages and talking to your audiences. Media relations, social media, events, issues management, public affairs, lobbying, networking and sponsorship are all used by PR professionals.
We can help you create awareness of your business, increase your market share, boost sales, build your profile and improve your reputation. At value for money rates. The effective use of PR allows you to inform, influence and engage your target audiences.
PR is essentially reputation management. Every organisation ultimately depends on its reputation for success and survival. Customers, suppliers, employees, investors and journalists and what they say about your organisation can have a powerful impact. They all have an opinion about the companies they come into contact with - whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with you, shop with you and support you.
Any organisation whether large or small, local or international, private or public, can benefit from good public relations. Good PR can be the difference between a customer choosing you or choosing your competitor. Good PR ensures your messages get to your target audiences.
The Chartered Institute of Marketing's Marketing Trends Survey 2009 shows PR as the most widely used marketing tool and second only to customer relationship management for generating the best return on investment.
Call 0191 226 7321 and arrange to pop into our Newcastle design studio. Make it happen!