Search Engine Optimisation (SEO) – there you go! Now, unless you’re familiar with online marketing this probably doesn’t mean a thing to you, and why should it? Most people use search engines but they don’t need to know their inner workings. It’s exactly the same as driving a car, we seldom think of how a car actually works because we don’t need to. However, if you want to reap the benefits of having a website there is some stuff you really need to know. Here we go;
1. How search engines work
Search engines have one job – to find websites that are most relevant to your search. Think of it as quality control, when you enter a word or phrase, search engines such as yahoo, google and bing use ‘algorithms’ to ensure they display the most relevant information. Okay, so I slipped in a bit of jargon there, let me explain the term algorithm. Algorithms are mathematical formulas used by search engines to decide how relevant websites are to any given search. Now, consider your own search experience. When you’re looking for something you want to find it quickly and easily. That’s ALL search engines are trying to deliver.
2. What is Search Engine Optimization
Search Engine Optimisation (SEO) aims to improve the visibility and rankings of a website. Put simply, it’s a process that’s designed to get you to the top of the search engines. The higher you are ranked in the search results, and the more frequently you appear, the more traffic you will receive.
3. What does Search Engine Optimization work include
Now there’s a question! There are many recognised techniques but it’s generally acknowledged that good SEO work focuses on;
· High quality, relevant content
· On-page optimisation to enhance coding
· Links to your website
· Technical aspects such as hosting
· Social Media
Top SEO companies will spend a huge amount of time testing and researching into how search engines work. Algorithms changes frequently, so is important they understand these changes and tailor their approach. For all new clients the process should start with detailed research into their business and competitors, to establish which keywords will provide the best return.
4. How much does SEO cost?
Let’s turn the question around! How much is it worth to be at the top of the search engines? It should come down to budget and getting the best SEO company you can afford. SEO takes time, expert knowledge and therefore you should be wary of ‘cheap’ SEO services. There are lots of cowboys out there, here’s a few pointers to help you avoid them;
1. Ask for testimonials
2. Check their results – where do they feature in the rankings?
3. Don’t just speak to sales people, ask to speak to technical also.
4. Negotiate fees that are performance related and remember cheap isn’t always good!
5. Check company history
6. Meet in person
Do you need SEO?
If you’re in any doubt get online now and do some simple searches. Where does your company rank? Where do your competitors rank? Who’s first, second, third? Remember, people seldom venture past the first page to find something. If you’re not on the first page you need to act now. There are many reasons why your website may not be showing up in Google or other search engines. It could be your site is badly coded or lacking good quality links from other websites. One thing is for certain – your website isn’t going to provide a good return on investment.
Let us help
If your website isn’t performing get in touch, we’ll give you an honest opinion. We don’t have a magic wand to propel your website to the top BUT we do have lots of clients willing to tell you what a great job we’ve done for them. Call us now 0191 2267321 for free SEO advice.