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Why do designers use Lorem Ipsum?

Great question and one we get asked a lot.

Perhaps the easiest explanation comes from Wikipedia who define Lorem Ipsum as placeholder text commonly used to demonstrate the graphics elements of a document or visual presentation, such as font, typography and layout. The Lorem Ipsum text is typically a section of a  Latin text by Cicero with words altered, added and removed that make it nonsensical in meaning and not proper Latin. It was derived from a Latin statement, titled De Finibus Bonorum et Malorum, by author Cicero. The “What” (Source: Wikipedia).

Now we understand what Lorem ipsum is let us explain why it is so useful to graphic and web designers. Firstly, it helps us to present design conecpts without distracting our clients with copy, enabling them to focus purely on the aesthetics. Secondly, it allows us to show a normal distribution of English words and spaces, often enabling clients to work out how much copy they need for their brochure, leaflet, website and so on. Finally, it saves design agencies a huge amount of time, in fact we use software to generate Lorem Ipsum.

Well, that’s it in short, we hope that helps explains one of the great mysteries of design and designers.


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