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Why it pays to be helpful

It may sound ridiculous but being helpful can be rewarding in business. By offering to help you trigger a process that improves people’s perception of you. In business this is crucial, we assume, and indeed hope that we’re all experts in our particular field, so the decision to do business with someone often comes down to personality, and whether we can work with them. Business is about people, improving the way they think about us will have a positive impact.

To fully embrace this idea you need to change the way in which you think. You need to be constantly on the lookout for opportunities. This can be anything from sharing a contact, ideas or knowledge. It actually takes far less time than you may think. Being helpful doesn’t need to take up a huge amount of your time if it takes just a couple of minutes on a daily basis.

More specifically you can really help many people by blogging, engaging in forums and social media. It gains credibility and people are always appreciative of sound advice.This morning I passed on a job lead to one of our service providers, it took just seconds to do but it could mean a significant amount of work for them. By strengthening relationships people will always go that extra mile for you.

Okay, so we’re not so naive to think that some people won’t even say thanks or appreciate your efforts. That’s up to them, it shouldn’t deter you from good practice.

So what exactly is the payback? Well, it certainly makes me feel a lot better, it’s more fun and generally creates a more positive, friendly way of working. I reiterate my previous point that business is all about people, and we all tend to be attracted to those who help and are trustworthy.

Give it go!



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