If you’ve ever had to have some graphic design done for your company or business products chances are you have spent quite a bit of time looking for a good and reputable graphic design agency.
It can be a nightmare I know. How do you tell which ones are good? How do you know which ones are best? And on top of all that how do you know which one you will actually like working with?
It is difficult as there is so much option now and everyone seems to be saying the same thing. We are great graphic designers! We know how to reach your target market! We have creativity coming out of our ears! We are cool and fun and quirky!
What you really want to know is – what will it be like working with you? Are you precious over your work? What if you design something that I don’t like? Will you listen to what I want?
You should be able to take it as read that a ‘graphic design’ agency can actually design. At least they should be able to. A quick check through their portfolio should establish this fact. So given that they can all ‘design’ how to I choose the one that is right for me?
The best option is to go and talk with your preferred agency. Try to get a feel for the people and if you will get along together. The last thing you want is to be working with a designer you don’t like. This will just make the working relationship difficult. So make sure you feel comfortable with them. Find out who you will be dealing with on a daily basis. And chat to them and get to know them a little. This is vital as you will be discussing a lot of work and ideas with these people so you need to know that comments and feedback will be received amicably and that they will have ideas based on your thoughts as well as theirs.
At Halogen we work directly with our clients. This means we actually sit with you, the client, and discuss exactly what you need. A lot of graphic design agencies use sales people and account handlers so you rarely get to speak to a creative designer at all. This can result in miscommunication and delays in work progress due to misdirection of the brief. That means slower working and wasted money – something you should be avoiding at all cost.
We, and our clients, love working together. They get a real buzz from us when we chat and discuss ideas with them. It often spurns new ideas from the client and allows them to be integral to the whole creative process. This, after all, is what we do and what the client is paying us for. To come up with great ideas and inspire and excite them to a level they would never have reached working on their own. This really is the point of a creative graphic design agency. Coming up with great ideas and designs.
So the next time you are looking for new graphic design ideas for your advertising or marketing please get in touch and we’ll do our utmost to get you to a new level of creative advertising and marketing.