Apple has topped the global brands list and is showing that it is once again leading the way for technology and the world’s great brands.
Jez Frampton, Interbrand’s global chief executive officer, said: “Every so often, a company changes our lives – not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks number one.”
Apple has consistently been at the forefront of digital development and shows no let up in its determiation to make sure it continues where Steve Jobs left off.
There was widespread doubt over whether Apple could maintain its cutting edge without Steve at the helm, but it appears those fears are groundless.
Tim Cook is doing a sterling job, coupled with Jonny Ive, and the future of technological development looks to be safe in their hands for the time being.
Steve would be proud I’m sure.