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Another great packaging design project – BeFit Protein

Introducing our latest packaging design project. This involved brand design, copy writing, packaging design, marketing, and finally website creation and building.BeFit Protein packaging design

The client was launching a new protein powder business aimed at a mostly female audience. They had done market research which showed there was a distinct lack of protein powder products aimed at women. They wanted to fill this gap but needed help with the creation of the brand and packaging. Thankfully they found us and were delighted we had the skills and knowledge to get them where they needed to be quickly.

We organised a meeting to discuss what they had in mind and what we could offer. We offer a complete one stop shop design service for anyone setting up a new business so they can develop their products and get them online ready for sale. We worked with them to create the name and brand, and then to develop these into a product range and packaging style that would appeal to the target audience of women who love their fitness.

The client had a preference for rose gold so this was used strongly across the product branding. We explored a wide variety of typefaces before developing a brand which is strong but also feminine.

BeFit Protein packaging design

We chose a feminine script font that would be used in black or white on the brand colour of rose gold. We then created an icon using a B and F that could be used across all products much like the Nike swoosh.

We then created the packaging for the pouches which would contain the protein powder, the bottle labels which contain the supplement and of course also applied the brand to the super cool water bottles.

Having created the product range we then created the ecommerce website that would engage the target audience and sell the wonderful products.

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