Graphic design terms are familiar to designers and people who work in marketing but how well do you know them?
Have you heard of kerning? Do you know what a descender is? Do you know what optically adjust means?
So you have your logo in place. You have your signage, your vehicle graphics, your stationery and social media feeds for twitter and facebook. The question now is do I need a leaflet designing or should I get a brochure and get across more information on the company. Do I need a flyer with a punchy image and message? Should I advertise and, if so, where? Continue reading
The paper you use for your sales material says a lot about your company. There is a huge choice of paper stock out there from 100 gsm glossy art paper, popular for pizza leaflet drops, to heavy 350gsm uncoated paper stock that is popular with upmarket businesses looking for real quality in the feel of their brochures or leaflets as well as the design and print being top notch. Continue reading