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Category Archives: Design

Sooooooooo busy designing!

May was the last time we updated our blog! Shocking! Still, we’ve been doing some great packaging, web, branding and marketing collateral to boost business for our clients. Check out our latest testimonial…

“We chose Matt from Halogen Creative to give our old dated websites a new ‘user-friendly’ and modernised look. The service provided from our initial consultation to our website completion date has been excellent, with regular communication throughout. Our emails and queries were answered quickly and Matt provided some great advice that helped us with our content for both websites. Matt has designed both websites that are suitable for both our our target markets, and always kept in mind what was best for SEO.”

Emma Elliott | Jacob & Tori

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Sell the sizzle not the sausage!

sell the sizzle not the sausage

Have you heard the saying ‘sell the sizzle not the sausage!’?

Even if you have, you probably haven’t given it much thought. What it means is people don’t buy products they buy benefits. It’s what the product DOES that consumers are interested in.

They buy the sizzle not the sausage.
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