Have you heard the saying ‘sell the sizzle not the sausage!’?
Even if you have, you probably haven’t given it much thought. What it means is people don’t buy products they buy benefits. It’s what the product DOES that consumers are interested in.
They buy the sizzle not the sausage.
Yes, we offer SEO. Yes, we offer Social Media, and yes we will create quality content to outreach through all your media channels. What we won’t do is sell any of these services if they’re not going to generate new business for you.
Our latest packaging design project for Onbone Sports shin guards.
The client wanted a stylish and protective pack to hold its revolutionary new shin guard fit system. We created the new branding to project a hi tech sports image and appeal to a target market of sports people.
If we have eyes we can see. And if we can see we can design. At least that would be true if we knew why a design was designed the way it was. Welcome to graphic design for beginners.