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Sell the sizzle not the sausage!

sell the sizzle not the sausage

Have you heard the saying ‘sell the sizzle not the sausage!’?

Even if you have, you probably haven’t given it much thought. What it means is people don’t buy products they buy benefits. It’s what the product DOES that consumers are interested in.

They buy the sizzle not the sausage.
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