Advertising, whether press or online, is complex and ever-changing. New ideas and media are being devised all the time as the advertising industry switches emphasis from media to media. As new technologies and lifestyle trends develop, so new advertising and promotional methods need assessing to decide which is more cost-effective for you.
In all advertising material it is vital to see and hear things form your customers' viewpoint.
think benefits! think benefits! think benefits!
We buy a kettle primarily because we want a hot drink, not because the kettle looks good, so the key is to sell the benefit of a hot drink first.
then keep it simple!
Suppliers tend to write copy from a technical and 'product/service' standpoint. Remember that customers are people without good technical or detailed understanding of your products and services. You need to help them understand things in terms that really mean something to them - as it relates to their needs and priorities and challenges. You should spell things out. Use clear, simple language. The mark of truly effective advertising and marketing is the ability to convey complex issues to the audience in a manner that is interesting, relevant, meaningful, and easy to digest. In the words of Thomas Jefferson: "The most valuable of all talents is that of never using two words when one will do".
Call 0191 226 7321 and arrange to pop into our Newcastle design studio. Make it happen!